Alex Cross Opens To $11.75 Million. Why it is NOT a flop!
The film Alex Cross placed 5th this weekend at the box office according to Box Office Mojo. The total gross was $11,750,000.
Film sites are calling this a flop. Wrong!
Let’s put this into perspective.
The film’s budget was low for an action movie – only $35 million. The film almost certainly will make this up.
Secondly, the earnings are not far off from the previous Alex Cross films. The previous film in the franchise – Along Came A Spider – made $74,000,000 at the domestic box office during its entire release.
But here’s what it made it’s first weekend – $16,712,407.
A measly $5 million more than Tyler Perry’s Alex Cross.
Guess what else. The budget for Along Came a Spider, starring Morgan Freeman as Alex Cross, was $60 million. Almost double the budget of this film!
More budget means more special effects – equaling a more explosive trailer, and more cash for marketing the film.
Even with a $25 million advantage in budget, it hardly overtook Tyler Perry’s Alex Cross opening weekend.
Do you still think this film is a flop?